The Art of Explanation with Lee LeFever
b'Lee LeFever literally wrote the book on explanation. In addition to being the author of The Art of Explanation and Big Enough, he\\u2019s the co-founder of Common Craft where he helps leading organizations simplify their explanations through guides, videos, and visuals. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Lee LeFever\\nLee LeFever is the co-founder of Common Craft and the author of two books: The Art of Explanation and Big Enough. Since 2007, Common Craft has won numerous awards, worked with respected brands like LEGO, Google, Intel, and Ford, and created original explainer videos that have earned over 50 million online video views. Today, Common Craft produces educational guides, ready-made videos, and digital visuals that are used by educators in over 50 countries. Lee and his partner Sachi are Common Craft\\u2019s only employees and work from their home off the coast of Washington State.\\nEpisode Highlights\\nWhy is it so hard for us to explain things? \\u201cWe do it every day and we can take it for granted.\\u201d Lee went on to note that, just as learning to be a better runner, you can learn to be a better explainer.\\nThe curse of knowledge gets in the way. \\u201cIt curses us by forcing us to use jargon, add examples, and more.\\u201d Lee notes that it\\u2019s best to err on the side of being familiar. \\u201cWe\\u2019re not dumbing it down, we\\u2019re making it familiar.\\u201d\\nHow to make an explainer video. Common Craft has produced explainer videos that have earned over 50 million views online. All of these are grounded in solid explanations. Where do you start? \\u201cStart like you\\u2019re talking to your parents\\u2014explaining what you do and why it matters.\\u201d\\nWhat brand has made Lee smile recently?\\xa0On a recent trip to Costco, Lee got a new Winix air purifier that connected seamlessly to his home wifi.\\nTo learn more, check out the Common Craft website and Lee\\u2019s personal website for info on his books.\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'