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b"Steve Rawling is the creator of the innovative cards decks\\u2014Workshop Tactics and Storyteller Tactics. These popular tools help organizations like Apple and Facebook generate creative ideas and, most importantly, put them into action. As a user of the decks, I couldn\\u2019t wait to chat with Steve this week on the On Brand podcast.\\xa0\\n\\nAbout Steve Rawling\\nSteve Rawling is a former BBC TV journalist, turned international author and consultant on business storytelling. He's told over 20,000 stories in his career, so he can probably help you tell yours. Steve's latest venture\\u2014a deck of cards called Storyteller Tactics\\u2014smashed its target when it went live on Kickstarter, raising $100k in a few weeks. It has now sold over 60,000 copies to people in companies like Apple, Facebook, and IBM.\\n\\nEpisode Highlights\\nCards vs. books. Steve and I are both lovers of books\\u2014especially books on workshops and storytelling. However, it can be hard to put the ideas inside these great books into action. \\u201cIt\\u2019s hard to think on paper.\\u201d This provided the creative spark Steve needed to create card decks for Workshop Tactics and Storyteller Tactics.\\nPutting story to work. \\u201cStory is everywhere,\\u201d Steve noted. As a former BBC journalist, he reminded us that there are always at least \\u201ctwo sides to every story.\\u201d Steve shared his favorite story \\u201crecipe\\u201d from the Storyteller Tactics deck\\u2014with a reminder that these are \\u201cmore of a buffet\\u201d than recipes.\\nWhat brand has made Steve smile recently?\\xa0Recorded the week before Easter, Steve shared a smile from UK grocer Tesco with a fun headline for hot cross buns\\u2014All buns glazing! This had Steve reminding us that \\u2026\\n\\u201cHumor is a powerful tool for brand communication.\\u201d It\\u2019s certainly high risk but with the proper investment of brain power, it can be high reward as well.\\nTo learn more, connect with Steve on\\xa0LinkedIn or go to PipDecks.com.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"