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b"Donna Griffit is a\\xa0world-renowned Corporate Storyteller, pitch alchemist, and author of the bestseller Sticking to My Story. Based on 20 years of helping startups, her book and her work help founders and startups who find themselves stuck in telling their stories. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Donna Griffit\\nDonna Griffit, author of Sticking to My Story:\\xa0The Alchemy Of Storytelling For Startups, is a world-renowned Corporate Storyteller and Pitch Alchemist. She has helped over 1000 startups, corporates and investors raise over one billion dollars and accelerate their sales with a personal touch and unmatched messaging savvy, in any industry, at any phase.\\n\\nEpisode Highlights\\nWait\\u2014what is a \\u201cpitch alchemist\\u201d? I had to ask. \\u201cTaking one element and transforming it\\u201d as part of a larger brand story, Donna shared.\\nWhat inspired Donna to write Sticking to My Story? \\u201cIt was a book 20 years in the making. It\\u2019s what I\\u2019ve learned along the way. Stories stick. It\\u2019s that simple.\\u201d\\nHow gender dynamics play a role in personal branding and storytelling. \\u201cWomen struggle when it comes to tooting their own horn as they\\u2019re seen as too assertive,\\u201d Donna notes. \\u201cBut you have to toot your own horn.\\u201d The secret: \\u201cBack up the \\u2018toot\\u2019 with a fact.\\u201d\\nWhat brand has made Donna smile recently?\\xa0Donna shared a story on the occasion of Microsoft's 8th year anniversary of acquiring LinkedIn, which tied back to our earlier conversation when Donna noted that you should use your LinkedIn summary to tell a story.\\nTo learn more, please visit\\xa0DonnaGriffit.com.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"