Stand-Out Strategies with Chantal Cornelius
b'Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients.\\xa0We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Chantal Cornelius\\nSince founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals by making strong emotional connections with their clients.\\xa0Chantal knows that the key to standing out from competitors is to build strong, long-lasting relationships. Her mission is to help business owners realize that the path to success doesn\\u2019t involve churning out endless social content. In her writing and speaking, Chantal introduces business owners to the different Stand Out Strategies that they can use to make the best emotional connection with their clients. She explains how to utilize them, in order to stand out from their competitors, by incorporating more emotion and empathy into their work.\\n\\nEpisode Highlights\\nThreads? What do we do?!? This is a question marketers have been asking with the latest shiny new thing. \\u201cThink strategy before tactics,\\u201d Chantal cautions.\\nWhere do we start? \\u201cListen to your clients.\\u201d Again, with so many distractions today, it can be hard to remember this simple yet effective advice that Chantal doubled down on.\\nHow can marketers build an emotional connection? \\u201cMy research over the past few years has yielded five emotional strategies driving brands.\\u201d They are:\\n\\nCertainty\\n\\nConnection\\n\\nContribution\\n\\nGrowth\\n\\nSignificance\\n\\nWhat brand has made Chantal smile recently? \\u201cI love \\u0160koda, the car manufacturer,\\u201d Chantal shared. She loves the brand both for its funky colors and the amazing services she receives from Sam at her dealership!\\nTo learn more, go to ChantalCornelius.com and connect with her on LinkedIn.\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'