Social Sound Bite: Customers Don't Like When You're Snarky

Published: May 26, 2017, 5:09 p.m.

b'On this week\\u2019s Social Sound Bite \\u2013 recorded live at the KXIC studios in Iowa City \\u2014 Jerry and I discussed some new data from Sprout Social on what behaviors customers like most from the brands they follow on social media. Hint: Think\\xa0twice before getting snarky. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week\\u2019s show.\\n\\xa0\\nBeyond the Sound Bite\\n\\n\\nNew Research Shows Consumers Prefer Help Over Witty Comebacks (Social Media Today).\\n\\n\\nRemember, the Social Sound Bite is just the appetizer! On Monday morning we\\u2019ll serve up a fresh new episode of the On Brand Podcast.\\n\\n\\nRegister now and SAVE for Social Brand Forum 2017 \\u2014 September 14, 2017, at the Iowa Memorial Union. Learn more.\\n\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via iTunes, Stitcher, and RSS.\\n\\n\\nRate and review the show \\u2013 If\\xa0you like what you\\u2019re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.\\n\\nUntil next week, see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'