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b'It\\u2019s a different time for marketers and brand builders across the board. But what about B2B marketers? What\\u2019s different for them in the face of COVID-19? I couldn\\u2019t wait to ask our guest this week just that. Ana Raynes is the CEO and founder of Simplified Impact, a B2B growth marketing agency. We discussed what B2B marketers can do during these strange times and the various stages of business that will follow.\\nAbout Ana Raynes\\nAna Maria Raynes is an entrepreneur, digital marketing expert, and CEO and Founder of Simplified Impact, a growth marketing agency for B2B niche companies. She was a co-founder of the Internet fashion startup Smart Is Cool, where she was responsible for social media and information technology. While working at Smart Is Cool, she was featured in Glamour Magazine and had multiple appearances on FOX Strategy Room. Following her position with Smart Is Cool, she pursued a career that focused on digital marketing.\\nAna Maria worked for agencies in the New York and Boston areas where She has led digital marketing campaigns for clients such as HSN, Wendy Williams, Football Legend Carl Banks, iHip for Snooki, Eastbay, Aer Lingus, SkyMall, and more.\\nBefore the launch of her own business, she was Vice President, Content Marketing at Didit, a digital marketing agency for enterprise eCommerce clients. As a thought leader in her field, she has been invited to speak at conferences such as PPC Hero, NY Small Business Expo, NYXPO, Philanthropy Day, CORE and Vistage.\\nEpisode Highlights\\nWhat\\u2019s different for B2B brands as we deal with COVID-19? As a B2B marketer, I couldn\\u2019t wait to ask Ana this. And, as a smart guest, she noted, \\u201cIt depends on your industry.\\u201d For example, she works with a lot of medical product and tech companies who are experiencing an uptick. But it\\u2019s not the usual cause for celebration given the circumstances \\u2026\\nDo brands celebrate growth in the face of a pandemic? \\u201cIt\\u2019s somber growth. It\\u2019s very different than it usually is.\\u201d This growth also brings a new level of busyness as well. Speaking of routines \\u2026\\nQuestion all of your usual B2B assumptions. B2B marketing has a set of rules that are usually strictly followed. However, many of those best practices deserve a second look in these strange times. For example, B2B buyers typically follow a more traditional workday, which means B2B marketers are timing campaigns to the 9 to 5, Monday through Friday window. Now, with everyone working from home and getting things done at odd hours, a weekend email might not be out of the question.\\nWhat brand has made Ana smile recently? \\u201cThere\\u2019s a brand called Love Powered Co. that does IM affirmations that are bringing light to so much of what\\u2019s going on lately. They always make me smile.\\u201d She also pointed to Working Mom Kind for smiles as well.\\nTo learn more, go to the Simplified Impact website and follow her on Instagram.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Stitcher,\\xa0Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'