Remixing Your Brand's Story and Content with Judi Holler
b"\\u201cSomeone\\u2019s story is what gets us most.\\u201d With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She\\u2019s also author of the new book Fear Is My Homeboy. We discussed all of this and more on this week\\u2019s episode of the On Brand podcast.\\nAbout Judi Holler\\nJudi Holler is a professionally trained improviser and alumna of the Second City Training Center Conservatory in Chicago, Illinois. Judi started working in the hospitality industry at the age of thirteen and has spent the past fifteen years working in the convention and meetings industry, specializing in sales and marketing for companies like Marriott, Omni, and Starwood Hotels before starting her company, HOLLA! Productions, in 2013. Judi is a past president of Meeting Professionals International, Chicago Area Chapter, and was named one of the 40 under 40 in the meetings industry by Connect magazine in 2015.\\nJudi was born and raised in St. Louis, Missouri, and spent ten years living in Chicago, studying improv by night and growing her career by day. Judi now resides in Hudson, Ohio, with her husband, Scott, and their amazingly adorable golden retriever, Tito. Judi is a proud stepmom to three badass boys\\u2014 Sean, Sam, and Jack. She is also a gushing godmother and auntie to niece, Kiley Grace, and nephews, Finnegan and Jaxson.\\u2019\\nWhen Judi is not keynoting conferences, working as a corporate event emcee/moderator, writing, and creating cool stuff for you, she is most likely on her Peloton bike, deep in a book, or testing out a new fear experiment. Judi likes her books non-digital, her wine bubbly, and her music hip-hop.\\nEpisode Highlights\\nWhat does improv training have to do with marketing and communication? I couldn\\u2019t wait to ask Judi this. Turns out, it helps a lot. \\u201cI call it my fear church. It keeps me from being stuck, safe, and boring.\\u201d\\n\\u201cWe\\u2019re all DJs.\\u201d When Judi said this to me, it caught me off guard. I don't think of myself as a DJ-type. Then Judi shared why it\\u2019s important to \\u201cremix\\u201d the content we read and share. Maybe I am a DJ!\\n\\u201cSomeone\\u2019s story is what gets us most.\\u201d But it may take a few times. \\u201cYou have to share 7\\u20139 times for the chance that someone sees it.\\u201d\\nWhat brand has made Judi smile recently? Johnny\\u2019s Cupcakes! It\\u2019s been awhile since anyone has mentioned this smile-worthy brand on the show! We also talked about how Seth Godin's new Instagram mini-books have made us both smile.\\nTo learn more, go to judiholler.com, follow her on Instagram, and check out her book Fear Is My Homeboy on Amazon. Speaking of her book \\u2014 text \\u2018brave\\u2019 to 4747-47 and you\\u2019ll get free access to a sample chapter!\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Stitcher,\\xa0Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"