Recession Survival for Brands with John O'Melia
b"John O\\u2019Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what\\u2019s happening with their brands online and, more importantly, why. We discussed all of this during our conversation on the On Brand podcast.\\n\\nAbout John O'Melia\\nJohn O'Melia was previously the CEO of Seal Software, which was acquired by DocuSign in 2020. He has also held senior leadership positions in Customer Success and Sales at EMC. Earlier in his career, he was a partner at Coopers & Lybrand/PwC where he oversaw global projects in multiple industries. Over the course of his career, he has always sought to truly understand customers\\u2019 needs and aspirations associated with their investment in technology and to ensure they realize the maximum possible return.\\nJohn joined Contentsquare in early 2021 as Chief Customer Officer. His Customer Success team works to ensure all customers harness the full power of Contentsquare\\u2019s technology to drive significant business value.\\n\\nEpisode Highlights\\nMaking the digital world more human. When I asked John for Contentsquare\\u2019s elevator pitch that\\u2019s how he answered\\u2014helping\\xa0customers make the digital world more human by understanding\\xa0\\u201cwhat\\u2019s happening and why it\\u2019s happening.\\u201d\\nWhat can companies do today to make their brand recession-proof? \\u201cThere are two things,\\u201d John notes. First, you have to be truly data-driven.\\u201d He went on to cite a stat that only 7% of companies are data-driven.\\nThe second thing is a little harder. \\u201cYou have to fit on customer experience,\\u201d John explained. \\u201cYou have to look beyond just checking the box. Is your brand really known for this?\\u201d\\nWhat brand has made John smile recently?\\xa0John shared a story that made him (and me!) smile with a brand in a \\u2026 \\u201cunique\\u201d industry: Lovehoney.\\nTo learn more, check out the Contentsquare\\xa0website and connect with John on LinkedIn.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"