Positioning by Distancing with Jackie Bebenroth
b"Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Jackie Bebenroth\\nJackie Bebenroth is an award-winning positioning expert and agency founder who draws from two decades of experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their businesses and beyond. Jackie has shaped some of the nation\\u2019s leading brands. Using her own Productive Distancing techniques for brand strategy, she helps businesses evolve and define their true purpose \\u2013 the WHY \\u2013 so they can march forward with unwavering clarity and confidence.\\nAt her agency, Muse, she leads a team of strategists and creatives who are dialed into the needs of clients in nutrition and wellness segments, where behavior and lifestyle changes are prerequisites to success. She\\u2019s picked up a few accolades along the way, most notably a SXSW Interactive finalist award and Content Marketing Institute\\u2019s Content Marketing Leader of the Year.\\n\\nLinks from the Show\\n\\nJackie's agency Muse has positioned over 80 brands!\\n\\nA question we need to be asking ourselves more: How is\\xa0your brand showing up in the world?\\n\\n\\nWhat brand has made Jackie smile recently? \\u201cI'm gonna bring up a brand that you shouldn't search for at work,\\u201d Jackie began. \\u201cShinesty has such a unique brand voice. Someone should give the copywriter a high five.\\u201d\\nConnect with Jackie on her website, her agency website, and LinkedIn.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"