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b'Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Bobby Gillespie\\nBobby G is an award-winning creative director, brand growth consultant, author of the forthcoming book \\u201cBuild your Brand like you Give a Sh*t,\\u201d and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency.\\nFounded in 2014, Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. They believe that the measure of ultimate success is enabling and empowering clients to succeed without them. Propr is built on a gritty work ethic and innovative ideas that deliver unmatched results.\\n\\xa0\\nEpisode Highlights\\nSuccess without an agency? What? How? WHY? \\u201cWe love empowerment,\\u201d Bobby G notes. \\u201cWe love kaizen or continuous improvement.\\u201d\\nAs the principal of a brand growth agency, I asked Bobby to define brand growth. \\u201cIt\\u2019s a result isn\\u2019t it?\\u201d Bobby explained, laying out the need for thinking before just blindly creating.\\nHow can you build a brand that gives a sh*t? \\u201cWhat\\u2019s one thing that you won\\u2019t stand for? What will your brand fight for? What do you believe in?\\u201d\\nWhat brand has made Bobby smile recently? \\u201cNot to get political but I love what John Fetterman is doing.\\u201d The Pennsylvania Senate candidate is embracing the Wendy\\u2019s \\u201cburn\\u201d strategy on Twitter with his opponent.\\nTo learn more, check out the Propr Design website and connect with Bobby G on LinkedIn and Twitter.\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'