Mastering Brand Storytelling with Mark Carpenter
b"Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you tell stories in your work building brands, inspiring teams, and leading in both work and life. Master storytelling by listening to Mark this week on the On Brand podcast.\\n\\nAbout Mark Carpenter\\nMark Carpenter is a serial storyteller. Even as a child, he loved to tell stories (mainly to get attention). He leveraged that ability into a career in marketing communications and public relations, then as a college professor and corporate facilitator.\\nNow, he teaches people how to more intentionally tell stories that teach, lead, sell, and inspire to accomplish business and personal goals. He is the co-author of the best-selling book Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire and co-creator of the Master Storytelling Workshop.\\nLeveraging a 20-year career in corporate communication, 10 years working as an adjunct professor of communication, and 15 years facilitating training, Mark couples a lively, engaging style with purposeful, impactful learning.\\nWhen he\\u2019s not training, speaking, coaching, or creating new content, Mark is likely hiking or snowshoeing in the mountains near his home in Utah, playing the piano, bragging about his grandchildren, or writing children's books.\\n\\nEpisode Highlights\\n\\u201cBuilding a brand isn\\u2019t like putting money in a slot machine,\\u201d Mark joked. Like storytelling, it requires intentionality. \\u201cYou have to look for the experiences.\\u201d\\nHow can you find stories? Mark advises us to, \\u201cLook for anything that creates an emotional reaction.\\u201d Stories are built around emotion and help produce emotion as they\\u2019re shared over and over again. As brands, we need to encourage our people to look for these moments of customer emotion around the brand.\\n\\u201cSharing experiences requires vulnerability,\\u201d Mark noted. It takes a lot as a brand and as a leader to stand up and say, \\u201cThis is who we are.\\u201d\\nLeading with story. \\u201cYou\\u2019ll be seen as a stronger leader if you connect through story,\\u201d Mark shared. \\u201cYou need to connect the information to your people. Make it real for them. That\\u2019s the job of a leader.\\u201d\\nWhat brand has made Mark smile recently?\\xa0Mark came prepared for this question! He shared another brand that made him smile earlier in the interview, Second Chance Academy. However, his big smile came from his hometown favorite, Kizik shoes, which Mark wears everywhere.\\nTo learn more, go to master-storytelling.com\\xa0or connect with Mark on LinkedIn.\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"