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b'\\u201cAgile marketing is about focus, quality, and planning. We have an ultimate destination. We\\u2019re just more flexible about the path we take to get there.\\u201d A certified agile leader and practitioner, the focus of Andrea Fryrear\\u2019s work is helping marketers find greater focus in their work. We discussed process, planning, and why agile marketing is more important than ever on this week\\u2019s episode of the On Brand podcast.\\nAbout Andrea Fryrear\\nAn early convert to the ways of Agile marketing,\\xa0Andrea Fryrear\\xa0knows that Agile teams do better work in less time with less stress, and she loves nothing more than seeing a team evolve from chaos to high performance.\\nAgile marketing represents a huge shift in how marketers have historically managed their work\\u2014and, like any change, this shift isn\\u2019t easy. Through education, training, and coaching, Andrea and her team at AgileSherpas work to make this shift easier, guiding marketers along the path towards greater agility while always on the lookout for new and better routes. In June 2020, Andrea will be hosting the first-ever Marketing Agility Summit to provide a hands-on experience to energize marketers to take their agility to the next level.\\nIn addition to being a Certified Professional in Agile Coaching (ICP-ACC), a Certified Agile Leader (CAL-1), a Certified\\xa0Scrum@Scale\\xa0Practitioner, and an ICAgile Authorized Instructor, Andrea is trained as a Scrum Master and Product Owner. She shares her findings (and failures) regularly as an international speaker on all things Agile marketing. Andrea is a content marketer by trade and functions best when she\\u2019s writing regularly. Her most recent book,\\xa0Death of a Marketer, chronicles marketing\\u2019s troubled past and charts a course to a more agile future for the profession. When she\\u2019s not on a plane or at a keyboard, Andrea spends as much time as possible outdoors in her Colorado home training for triathlons and playing volleyball.\\nEpisode Highlights\\nThe biggest myth of agile marketing \\u2026\\xa0\\u201cOne of the biggest myths is that there\\u2019s no planning in agile,\\u201d says Andrea. \\u201cYou have to have a destination but you\\u2019re flexible in the path to get there.\\u201d She went on to note that agile isn\\u2019t about being sloppy and cutting corners. It\\u2019s about focus, quality, and, of course, being on brand.\\nWhere do you start with agile marketing?\\xa0\\u201cYou have to ruthlessly prioritize,\\u201d says Andrea. \\u201cYou can\\u2019t have two number ones.\\u201d Start with your backlog of everything that you\\xa0could\\xa0be doing. From there, focus on your to-dos, what\\u2019s in progress, and what\\u2019s done.\\nHas COVID-19 changed the need for agile marketing?\\xa0\\u201cI keep saying to my business partner, we don\\u2019t have to make the case for agile marketing ever again,\\u201d quips Andrea. That said, marketers need to be more effective\\u2014with shorter feedback loops\\u2014than ever before given current circumstances.\\nWhat brand has made Andrea smile recently?\\xa0\\u201cMiro,\\u201d Andrea notes. \\u201cThey\\u2019re helping those transitioning to full-time virtual training in a way that\\u2019s clever and fun.\\u201d\\nTo learn more about Andrea,\\xa0check out\\xa0Andrea\\u2019s website\\xa0and\\xa0agilesherpas.com.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'