March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
b'Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I\\u2019m joined by our special contributor Meghann Foster. Let\\u2019s take a look at March\\xa02015!\\nThe Brand Zeitgeist Report: March\\xa02015\\nTwitter Turns Nine\\xa0\\u2014 Okay. On the show we reported that Twitter turned 10 but that\\u2019s just because \\u2014 in honor of their\\xa0ninth\\xa0birthday \\u2014\\xa0they\\xa0released their\\xa0top 10 tweets. (Who doesn\\u2019t get 9 and 10 confused every now and then?!) Kidding aside, we looked at the top tweets and shared our thoughts on Twitter today. Speaking of social media use today \\u2026\\nInfinite Dial 2015, Meerkat, and More\\xa0\\u2014 Tom Webster was in the March zeitgeist! The month began with\\xa0Tom\\u2019s\\xa0episode of the On Brand podcast\\xa0and was followed by Edison Research\\u2019s most recent release of the\\xa0Infinite Dial study, which examines\\xa0the adoption of digital media. We\\xa0shared our favorite findings as well as our thoughts on how the new Meerkat app might follow some of these trends as well.\\n#RaceTogether Happened\\xa0\\u2014 Sorry Starbucks. We took a look at this\\xa0recent misfire\\xa0from one of the more venerable brands of our time. Starbucks has gotten involved in issues before such as the jobs crisis and the environment. Why did they stumble this time? Meghann shared some successful Chipotle\\xa0cup-based\\xa0conversation starters from the likes of\\xa0Toni Morrison\\xa0and\\xa0Amy Tan.\\nWhat brand has made us smile lately?\\xa0Meghann couldn\\u2019t wait to share how The Limited \\u2014 a beloved brand from her youth \\u2014 has found its way back to relevance with an assist from\\xa0Scandal and Shonda Rhimes. I shared a story about a recent purchase from the\\xa0Evernote Market\\xa0\\u2014 a brand I feel obligated to give more money to because of the value they provide on a daily basis.\\nTo learn more about Meghann,\\xa0follow her on Twitter\\xa0and check out her work on the\\xa0Iowa City Moms Blog\\xa0and as organizer of our\\xa0Brand Driven Digital event series.\\nAs We Wrap Up \\u2026\\nJulian McBride\\xa0gave a nice shout-out to our recent episode featuring\\xa0Barbara Apple Sullivan. Thanks for listening Julian!\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about\\xa0Digital Strategy Boot Camp\\xa0and the industry leading\\xa0Social Brand Forum\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'