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b'\\u201cIf you\\u2019re looking at risks, you\\u2019re going to want to quantify those risks.\\u201d Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book \\u2014\\xa0Managing Online Reputation\\xa0\\u2014 Communications Advisor\\xa0Charlie Pownall\\xa0does just that. I couldn\\u2019t wait to learn more on this week\\u2019s episode of the On Brand podcast.\\nAbout Charlie Pownall\\nCharlie Pownall is a communications adviser who draws on twenty years\\u2019 experience in public relations, government communications, advocacy and digital and social media marketing to advise companies, public sector bodies and individuals how to protect, manage and defend their reputations.\\nPreviously Charlie was Regional Managing Director (Asia-Pacific) at public relations consultancy Burson-Marsteller, Global Communications Manager at advertising and marketing network WPP plc and Group Communications Director at European digital agency SYZYGY AG. He started his career as a speechwriter and press officer at the European Commission.\\nCharlie divides his time between Hong Kong and London, and is a regular commentator and speaker at conferences, business schools and universities. He is author of\\xa0Managing Online Reputation.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nRecently\\xa0Andrea D. Smith\\xa0gave a shout out to our recent episode featuring Sarah Green Carmichael of the Harvard Business Review. Thanks for listening, Andrea!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\\xa0promo code ONBRAND\\xa0at\\xa0socialbrandforum.com.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'