Long-Form Brand Storytelling with Owen Garitty
b"Owen Garitty is the Founder and Lead Creative at FPW Media, a creative shop focused on long-form brand storytelling. Since Owen began work as a photographer at the age of 15, he\\u2019s approached everything from photos to movies to content with an eye for visual storytelling. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Owen Garitty\\nOwen Garitty is the Founder & Lead Creative at FPW Media, a creative studio that specializes in designing and implementing effective marketing strategies and meaningful media content for clients. With a repertoire ranging from creative direction to international business consulting, speaking on marketing and branding, Garitty's skills and dedication have earned him and his company numerous accolades, including being recognized in Adweek's list of 100 fastest-growing agencies in both 2020 and 2022. His ability to adapt to the constantly changing demands of the industry has helped him drive success for his clients.\\n\\xa0\\nEpisode Highlights\\nWait, Owen\\u2019s agency was awarded for growing in 2020? How\\u2019d he pull that off with everything happening in the world then? \\u201cOur success is building on being nimble and we were able to pivot to more online storytelling and selling online.\\u201d\\nHow Owen\\u2019s background as a photographer and director of documentaries informed his work as a creative. \\u201cI approach creative like film\\u2014which is critical when it comes to long-form content.\\u201d\\nExamples of long-form branded content. \\u201cYETI has done great things with their YETI presents,\\u201d Owen noted, However, B2B brands can do this too. This was the case with the documentary Lionhearted that Owen and his team created for B2B marketers Safariland Group.\\nWhat brand has made Owen smile recently? \\u201cI\\u2019m gonna get a lot of hate but it\\u2019s a fun example\\u2014Ben Affleck and Jennifer Lopez's campaign for Dunkin\\u2019.\\u201d Owen pointed out that while this ad was polarizing, producing a strong response\\u2014love it or hate it\\u2014is a good thing.\\nTo learn more, go to OwenGarrity.com\\xa0or check out the FPW Media website.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"