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b'This week, we have a special LIVE episode of the On Brand podcast \\u2014 on stage from SXSW 2018. Recorded Saturday, March 10 in Austin, this episode featured a timely discussion of a big question that many brand builders are struggling with in these divisive times \\u2014 should your brand take a stand socially and politically? Joining me were guests\\xa0Heather Whaling of Geben Communication and Wendy Cohen of Picture Motion.\\nNext week, I\\u2019ll be back with a full-length brand builder interview. In the meantime, enjoy this week\\u2019s special episode.\\nAbout Heather Whaling and Wendy Cohen\\nHeather Whaling is the President of Geben Communication.\\xa0After launching the company from her dining room in 2009, Heather\\u2019s fresh, data-driven approach to best practices has helped Geben evolve into a highly respected, sought-after, award-winning PR firm with operations in Columbus, Chicago, and Seattle.\\nHeather prides herself on using Geben as a platform for doing good. She is a vocal advocate for issues impacting women and girls, especially paid parental leave. After rolling out a 10-week leave policy for new moms and new dads at Geben, her perspective on this issue has been featured in Forbes, Entrepreneur.com, and a variety of local and national media outlets.\\nFollow Heather on Twitter.\\nWendy Cohen is the President of Picture Motion playing a leading role in business development, strategic planning, managing campaigns, and digital strategy. Prior to joining the Picture Motion family, Wendy was the Senior Director of Film Campaigns at Participant Media where she developed innovative online and mobile initiatives for Charlie Wilson\\u2019s War, The Visitor, Food, Inc, The Cove, Waiting for \\u201cSuperman\\u201d, Lincoln, Middle of Nowhere, and A Place at the Table. Wendy was born and raised in Montreal and began her career in film in 2003 as the Programmer and Outreach Coordinator for the Media That Matters Film Festival and Media That Matters: Good Food project. In 2006, she became the first Community Manager for The Huffington Post in New York City. Wendy produced Every Third Bite in 2009, an award-winning short documentary about bees hailed as a \\u201cbetter bee movie\\u201d by New York Magazine, she produced the 2011 Sundance Institute trailer titled Light is Love and recently completed production on her second short narrative film titled All Exchanges Final.\\nWendy continues to be a guest lecturer and panelist at festivals and schools around the country and has been profiled in The New York Times, The Los Angeles Times, Chronicle of Philanthropy, The Hollywood Reporter, and Mashable. She is a recipient of the 2010 New Leaders Council\\u2019s 40 Under 40 Leadership Award.\\nFollow Wendy on Twitter.\\nA Few Helpful Links to Things We Discussed\\nJeni\'s Splendid Ice Cream is threatening to stop doing business with FedEx if the company doesn\'t cut ties with the NRA. More at Business Insider.\\nThe new book Do Good by Anne Bahr Thompson on brand building through social good. Guess what? Anne is my guest on the podcast next week!\\n"If you lie, you die." We talked a lot about authenticity and transparency. David Srere of Siegel+Gale said, "If you lie, you die" on this podcast back in 2015. Listen to David\'s episode.\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'