BROADCASTS.com

b"Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization's purpose. His work teaches leaders how to build a strategic narrative. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Guillaume Wiatr\\nGuillaume Wiatr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Make Everyone Understand Their Business, Get Behind it and Believe In It. His company, MetaHelm, guides CEOs, founders, and business owners to align teams and accelerate innovation adoption.\\nA former big-firm strategy consultant, Guillaume has founded four ventures. He is sought after by senior executives of companies like Alaska Airlines, the Gates Foundation, Generations For Peace, AIG, L'Or\\xe9al, Spencer Stuart, GAP, Google, Microsoft, and the US and French governments. Guillaume teaches and mentors entrepreneurs at startup incubators, EMLyon international business school, and the University of Washington Master of Science in Entrepreneurship, ranked #3 in the US.\\n\\xa0\\nEpisode Highlights\\nStorytelling vs. Strategic Narrative. We can\\u2019t resist definitions here on the On Brand podcast. As Guillaume was quick to note, businesses have many different stories. \\u201cNarratives are systems of stories that you intentionally design to bring customers on your journey.\\u201d\\n\\u201cStrategic narrative is an act of leadership.\\u201d Of course, this work should involve the usual suspects from branding and marketing but for your narrative to shape your organization\\u2019s culture the CEO has to be \\u201cholding the pencil\\u201d as you facilitate these important conversations. Guillaume reinforced this with a story from his work with Horizon Airlines.\\n\\u201cLeadership is not a title,\\u201d notes Guillaume. \\u201cIt\\u2019s who shows up to participate in a conversation that has an impact on the brand.\\u201d\\nWhat brand has made Guillaume smile recently?\\xa0In keeping with the idea of bringing about transformation, Guillaume cited the work of Girl\\u2019s Garage.\\nTo learn more, check out the Metahelm\\xa0website and connect with Guillaume on LinkedIn and Twitter.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"