Leadership and Culture with Sunny Bonnell
b'Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to build innovative brands. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Sunny Bonnell\\nSunny Bonnell is no stranger to starting fires. As Co-Author, of the best-selling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different, and Co-Founder of MOTTO\\xae, a C-suite branding partner that works directly with founders, leaders, and teams to create Ideas Worth Rallying Around\\u2122, Sunny revels in and works with brand innovators that shape our world. She is a fierce visionary, high-octane keynote speaker, and provocative columnist with Fast Company. Her palpable drive and brazen philosophy have garnered clients like Virgin, Google, Microsoft, Hershey\\u2019s, and more.\\n\\xa0\\nEpisode Highlights\\nWhy so flammable? After reading Sunny\\u2019s bio, I had to ask about all of the \\u201cflammable\\u201d references. From dropping out of vet school to flipping the script on women in branding, Sunny has always worked to challenge the status quo. \\u201cIf you can\\u2019t find a way, you can make a way.\\u201d\\nWhat does it mean to focus on C-suite branding? You know me. I love a good definition. Sunny\\u2019s firm Motto works to \\u201csolve problems for people on their ascent to being iconic.\\u201d\\n\\u201cIt\\u2019s an inside/out job,\\u201d Sunny says of branding today noting the \\u201clack of education in the marketplace\\u201d around brand strategy best practices. \\u201cA lot of people are forgetting about the why, who, and what.\\u201d\\nWhat brand has made Sunny smile recently?\\xa0As you can see from her headshot above, Sunny loves hats. Specifically fedoras. Where does a fedora fan go for the finest hats? Goorin Brothers, of course. This iconic brand has a story that traces back to 1885.\\nTo learn more, check out Sunny\\u2019s book Rare Breed and the Motto website.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'