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b"Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac\\u2019s focus has been constant\\u2014ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week\\u2019s episode of the On Brand podcast.\\n\\nAbout Jac Phillips\\nJac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading partnerships at Visa. Throughout all of these roles, Jac\\u2019s focus has been constant\\u2014ensuring that established brands remain culturally relevant. We discuss how to do this and more on this week\\u2019s episode of the On Brand podcast.\\n\\xa0\\nEpisode Highlights\\n\\u201cRelevance is everything.\\u201d As Jac\\u2019s bio notes, her work has been defined by ensuring that the brands she's worked with remain relevant in our fast-moving world. What\\u2019s the secret to doing this? Curiosity.\\n\\u201cToday is another lesson in anthropology.\\u201d This has been Jac\\u2019s daily mantra in striving to better understand her brands\\u2019 customers.\\nHow do you keep Visa culturally relevant? As we discussed, this isn\\u2019t an easy item to check off of a list. Jac shared how she led the brand in partnering with the Splendor in the Grass music festival.\\nWhat brand has made Jac smile recently? Jac shared two brands. First, plant-based juice company Juice Lab. Second, she shared the amazing personal brand that is tennis champ Ashleigh Barty!\\nTo learn more, go to jacphillips.com.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"