Inside McDonalds Brand Evolution with Steve Levigne
b'\\u201cYou have to live the values and promise of the brand. You can\\u2019t just tell people how good you are.\\u201d As Vice President of US Strategy and Insights for McDonald\\u2019s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand.\\nAbout Steve Levigne\\nSteve Levigne is Vice President of US Strategy and Insights for McDonald\\u2019s USA. He\\u2019s responsible for integrating consumer, business, and industry insights into actionable plans to help drive the U.S. business. His contributions in these areas have helped McDonald\\u2019s strengthen their industry leading position, and realize their most successful period in their history.\\nHis career spans 30 years of demonstrated leadership creating value through brand building and performance improvement, including roles at McDonald\\u2019s USA and Midas International. While at McDonald\\u2019s, he has earned many awards and recognition. Among them is the Eagle Award, given annually to one US Officer that demonstrates outstanding contributions to the brand.\\nSteve holds a Bachelor\\u2019s Degree from Northern Illinois University and a Master\\u2019s Degree from Northwestern University\\u2019s Kellogg School of Management, with an emphasis in Marketing and Management. In addition, he is an alumni of McDonald\\u2019s Global Leadership Development Program, an executive development course offered to select employees.\\nHe is a frequent speaker at universities and at industry events across the country. He also serves as an advisory board member for Cornell University\\u2019s School of Hospitality Research, and the School of Journalism and Mass Communications at the University of Iowa.\\nAs We Wrap \\u2026\\nRecently our friend\\xa0Sean Carpenter\\xa0gave us a shout on Twitter about our recent episode focused on marketing education and more featuring Mark W. Schaefer. Thanks for listening Sean!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about the industry leading\\xa0Social Brand Forum\\xa0and our other\\xa0trainings and workshops\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'