In a Noisy, Distracted World, Clarity Wins with Steve Woodruff
b"\\u201cWe're more and more distracted today. There's more and more noise. What hasn't increased is attention.\\u201d In our noisy, distracted world, it's harder than ever to get our audience's attention \\u2014 to say nothing of making sure that they remember and refer us. What we need is clarity of message. This week on the On Brand podcast, I was joined by Steve Woodruff who talked about his new book\\xa0Clarity Wins.\\nAbout Steve Woodruff\\nSteve Woodruff is known as the King of Clarity. In a world full of noise and distraction, Steve helps businesses craft a message so clear that they can be heard, remembered, and referred. In over 30 years of business experience, he has consulted with companies ranging from solo startups to Top Five Pharma. You can learn more about him and his work at www.clarityfuel.com.\\nEpisode Highlights\\nIn a world that's noisy and distracted ...\\xa0As you can tell from the first few minutes of the podcast, one thing Steve and I both like saying in our best announcer voice is,\\u201cIn a world ...\\u201d However, in a world this noisy, Steve sees one mistake all too often.\\u201cPeople try to say too much. This actually creates confusion. You have to distill it down.\\u201d\\nPhysician, heal thyself. Steve correctly pointed to our Brand Driven Digital website, noting that our messaging needs more clarity like my author/keynote speaking site has. As it turns out, we're working on that and will have something to share in the months ahead.\\nWhy metaphor matters. On my author/speaking site, Steve noted the impact of the line,\\u201cThe Indiana Jones of Branding and Marketing.\\u201d It's especially useful as it's a metaphor.\\u201cMetaphors offer short cuts to the memory hooks of the brain.\\u201d\\nThe Clarity Wins system. Metaphors are just part of Steve's framework. He shared how clarity comes from four key ingredients \\u2014 statements (clear and concise sentences), stories (that reinforce these statements), snippets (keywords and metadata), and symbols (the aforementioned metaphors).\\nWhat brand has made Steve smile recently?\\xa0Steve shared how his adopted hometown of Nashville makes him smile every time he sees the skyline as he descends in a plane returning from a trip. That's a good community brand!\\nTo learn more about Steve,\\xa0check out the book at\\xa0claritywins.org, connect with\\xa0The King of Clarity on Facebook, and visit his company website\\xa0clarityfuel.com.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"