Immersive Content Experiences with Jamie Gier
b'Jamie Gier is CMO of Ceros, helping top brands like NBC Universal, United Airlines, and United Healthcare create immersive content experiences. In our always-on world, customers are looking for greater connection with their brands. This isn\\u2019t easy as there\\u2019s more noise than ever. We discussed how brands can stand out with immersive content, this week on the On Brand podcast.\\n\\nAbout Jamie Gier\\nAs CMO of Ceros, Jamie works with many top brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences. With more than 25 years of experience, Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams. Prior to Ceros, Jamie held roles at DreamBox Learning, SCI Solutions (now R1), Microsoft, and GE Healthcare. She also served as a board member for Page Ahead, a nonprofit focused on the literacy needs of at-risk kids in Washington state, and chairs its marketing and fund development committee.\\n\\xa0\\nEpisode Highlights\\n\\u201cMarketing and branding sometimes have a bad reputation,\\u201d Jamie noted. This led her to deliberately seek out meaningful industries like education and healthcare.\\nWhat\\u2019s an example of an immersive brand experience? Jamie pointed us to Kimpton Properties and their \\u201cSummer Like You Mean It\\u201d campaign, which offered customers a literal glimpse of what their vacation could look like. Immersive content is engaging content.\\n\\u201cYou have to start with customers,\\u201d Jamie notes. \\u201cWhat\\u2019s your customer\\u2019s buying journey? What motivates them? What\\u2019s their persona?\\u201d Too often, marketers start with what they want to create rather than what their customers actually need. You can\\u2019t afford to make this mistake.\\nWhat do marketers need to remember about story? \\u201cThe customer should be the hero of your story,\\u201d Jamie notes. She also talked about the power of story to connect people citing work from Atlantic columnist Arthur Brooks and P&G.\\nWhat brand has made Jamie smile recently?\\xa0Jamie loves watching Shark Tank with her son and was so impressed with the startup Pluto Pillows that she bought one. When the product arrived, as Jamie notes, the packaging both surprised and delighted (SPOILER ALERT: Candy was involved).\\nTo learn more, connect with Jamie on LinkedIn.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'