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b'\\u201cWhen you talk about brand you immediately go to marketing. But brand is how something from a company makes you\\xa0feel. That transcends marketing.\\u201d Ryan Hogan would know. As a serial entrepreneur who\\u2019s built several brands, he now helps thousands hunt serial killers with his fast-growing Hunt a Killer gaming company. We discussed Ryan\\u2019s unique backstory, business, and brand this week on the On Brand podcast.\\nAbout Ryan Hogan\\nRyan Hogan\\xa0is the Co-founder and CEO of Hunt A Killer, an innovative gaming company that delivers clues, items, and correspondence to your doorstep that creates an interactive and immersive story for its Members. Ryan enlisted in the United States Navy in 2002 and was selected for the Seaman to Admiral commissioning program in 2008. He commissioned and graduated from the University of Maryland with a business degree focused on marketing and management in 2013. Ryan separated from active service in 2017 and entered the US Navy Reserves when he decided to pursue entrepreneurship full-time. He currently serves as a Surface Warfare Officer in the US Navy Reserves and as CEO of Hunt A Killer.\\nTo date, Hunt A Killer has sold over one-million boxes, surpassed 100,000 subscribers, and has doubled revenue two years in a row without outside investors, with continued growth expected.\\nEpisode Highlights\\nFirst of all, what is Hunt a Killer?\\xa0\\u201cIt\\u2019s an immersive storytelling company.\\u201d Part murder mystery party, part subscription box company, Ryan\\u2019s founded a truly unique brand. However, the journey in getting there was just as unique \\u2026\\n\\u201cEntrepreneurship is about understanding goals.\\u201d\\xa0If you know where you want to go, the path becomes more and more clear. Eventually. Ryan stepped us through his journey founding two unrelated companies\\u2014activewear and adventure races\\u2014that lead to what would become Hunt a Killer.\\nThe importance of brand voice.\\xa0Building on their \\u201cactive\\u201d name, Hunt a Killer knew they needed a strong brand voice. Initially, it was very direct (\\u201cDo you have what it takes to Hunt a Killer?\\u201d). However, over time, Ryan realized that by evolving the brand voice, they could \\u201cgrow the overall addressable market\\u201d beyond crime aficionados to those looking for family activities that don\\u2019t involve phones and screens.\\nBrand experience is everything.\\xa0\\u201cIt\\u2019s the easiest thing to identify and the hardest things to execute. That\\u2019s because brand is how a company makes you feel.\\u201d\\nWhat brand has made Ryan smile recently?\\xa0\\u201cI\\u2019d have to say Tesla\\u2014right or wrong.\\u201d Specifically, Ryan reminded us of the founding story of this very unique brand.\\nTo learn more,\\xa0go to\\xa0HuntAKiller.com.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'