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b'\\u201cIt\\u2019s the simple things that I think people overlook because they\\u2019re trying to be so complicated or complex.\\u201d Beth Trejo is a force. As CEO and Founder of Chatterkick, she works to infuse the world of social media and digital marketing with a human spark. We discussed all of this and more on this week\\u2019s episode of the On Brand podcast.\\nAbout Beth Trejo\\nBeth Trejo\\xa0is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with a predominantly female staff. Beth started her social media agency with a lot of goals in mind, like redefining how businesses connect with people and providing a human connection in the digital world.\\nBut she also had a deliberate goal to advance the role of women in the tech industry and enhance the potential of Siouxland women in order to create real change in the community. Beth locally mentors women and non-profits because she believes that high tech offers a fulfilling and unique career \\u2013 and she launched a podcast in order to connect female leaders across the state of Iowa. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids. She is kind, she is generous and she is a force.\\nEpisode Highlights\\n\\u201cEveryone\\u2019s looking for things they don\\u2019t have.\\u201d\\xa0Beth drew on her experience working with clients of all shapes and sizes to discuss this somewhat universal need. \\u201cSmall businesses are looking to compete with big businesses, big businesses are looking to have that personal connection.\\u201d\\nHow can you create a more human connection in your digital marketing?\\xa0Beth talked a lot about the power of podcasting, which creates a close connection with your audience. \\u201cPeople want that feeling\\u2014that human connection.\\u201d\\nThe key to chatbots is \\u2026 copywriting?\\xa0Beth made a strong case for why successful integration of AI and chatbots is dependent on effective copywriting skills. \\u201cCopywriting or even just using an emoji. It\\u2019s the simple things that I think people overlook because they\\u2019re trying to be so complicated or complex. Make sure you can communicate in all forms\\u2014especially writing.\\u201d\\nWhat brand has made Beth smile recently?\\xa0For her smile, Beth pointed us to the innovative scroll-stopping ads she gets from\\xa0Promo.com.\\nTo learn more,\\xa0go to\\xa0chatterkick.com, check out their podcasts, or\\xa0email Beth now.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Stitcher,\\xa0Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'