How to Develop Fluid Brands with Marty Neumeier
b'\\u201cBrands are not static anymore. They\\u2019re fluid.\\u201d As the Director of Transformation for Liquid Agency and the author of several books on branding including\\xa0The Brand Gap\\xa0and\\xa0The Brand Flip,\\xa0Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn\\u2019t wait to chat with Neumeier about all of this on this week\\u2019s episode of the On Brand podcast.\\nAbout Marty Neumeier\\nMarty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of \\u201cwhiteboard\\u201d books includes\\xa0The Brand Gap, widely considered the foundation of modern brand-building;\\xa0Zag, named one of the \\u201ctop hundred business books of all time\\u201d for its insights into brand strategy; and\\xa0The Designful Company, a guide to building a culture of nonstop innovation. His latest book,\\xa0The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance.\\nIn 1996, Neumeier founded\\xa0Critique\\xa0magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.\\nToday he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.\\nAs We Wrap \\u2026\\nBefore\\xa0we\\xa0go,\\xa0I\\xa0want\\xa0to\\xa0flip\\xa0the\\xa0microphone\\xa0around\\xa0to\\xa0our\\xa0listeners\\xa0\\u2026\\xa0Recently past guest\\xa0Dorie Clark\\xa0tweeted out a link to her\\xa0episode on rebranding\\xa0from earlier this year \\u2014 the third one ever in the history of the podcast. Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'