How to Create a Trustworthy Brand with Heidi Grant Halvorson
b'\\u201cHow do we create the perception of trust?\\u201d That is the million dollar questions for individuals and brands alike. And it\\u2019s a central question addressed in\\xa0Heidi Grant Halvorson\\u2019s\\xa0new book\\xa0No One Understands You and What to Do About It. I couldn\\u2019t wait to talk to this successful social psychologist speaker and author about trust, perception, first impressions, and everything in between on this week\\u2019s episode of the podcast.\\nAbout Heidi Grant Halvorson\\nHeidi Grant Halvorson is a social psychologist who researches, writes, and speaks about the science of motivation. She is the author of the new book\\xa0No One Understands You and What To Do About It, as well the national best-seller\\xa0Nine Things Successful People Do Differently. She is also Associate Director of Columbia Business School\\u2019s Motivation Science Center, and a frequent contributor to\\xa0Fast Company, Harvard Business Review, and Business Insider.\\nHeidi is a member of the American Psychological Association, the Association for Psychological Science, and the Society for Personality and Social Psychology, and was recently elected to the highly selective Society for Experimental Social Psychology. She received her PhD in social psychology from Columbia University.\\nAs We Wrap \\u2026\\nRecently\\xa0Andrea D. Smith\\xa0tweeted after listening to last week\\u2019s interview with\\xa0Siegel+Gale\\u2019s David Srere\\xa0saying that she \\u201cloved it.\\u201d Thanks Andrea! We love hearing that.\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about\\xa0Digital Strategy Boot Camp\\xa0and the industry leading\\xa0Social Brand Forum\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'