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b'\\u201cThere\\u2019s something inherently valuable about viewing television.\\u201d Andy Bryant and Charlier Mawer would know. As the creative force behind the UK\\u2019s Red Bee agency, they help global clients such as the BBC, NBC Universal, and Fox market their networks and shows. They\\u2019re also co-authors of the new book\\xa0The TV Brand Builders: How to Win Audiences and Influence Viewers. I couldn\\u2019t wait to discuss TV brands past, present, and future on this week\\u2019s episode of the On Brand podcast.\\n\\xa0\\nAndy Bryant and Charlie Mawer\\nAndy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specializing in marketing and design for TV brands. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing, and creativity. He is an Honorary Professor of Film & TV Studies at the University of Nottingham in the UK.\\nCharlie Mawer is Exec Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including BBC, UKTV, NBC Universal, and Fox, winning a myriad of creative awards including European Agency of the Year for four successive years. A BAFTA nominee, and former Promax UK chairman, Charlie has lectured around the world including for a variety of universities, for TEDxTalks, the BFI, and D&AD.\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nRecently Sean Carpenter gave us a shoutout for the our recent episode featuring Jen Slaski of Spiceworks. Thanks for listening, Sean!\\nDid you hear something you liked on this episode or another? Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nSubscribe to the podcast \\u2013 You can subscribe to the show via iTunes, Stitcher, and RSS.\\n\\n\\nRate and review the show \\u2013 If you like what you\\u2019re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.\\n\\n\\nRemember \\u2013 On Brand is brought to you by my new book \\u2014 Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\\xa0Order now at Amazon and check out\\xa0GetScrappyBook.com\\xa0for special offers and extras.\\n\\n\\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND\\xa0at socialbrandforum.com.\\n\\n\\n\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'