BROADCASTS.com

b'\\u201cYour brand is the tiny moments. Not the the things case studies are written about.\\u201d\\xa0Ian Greenleigh\\xa0has spent his career understanding how tiny moments and shifts in access and influence can do big things. He\\u2019s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast.\\nIan Greenleigh\\nIan Greenleigh is author of\\xa0The Social Media Side Door\\xa0(McGraw-Hill), Digital Strategist at The Economist Group, marketing consultant and speaker. Previously, he was the Director of Marketing at Olapic, and before that, Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Digiday, U.S. News & World Report, Adweek, Mashable, CMO.com, Econsultancy, the Smithsonian Institution Archives, and in many other places, including the famous NASDAQ marquee in Times Square.\\nAs We Wrap \\u2026\\nRecently,\\xa0Stacey Miller\\xa0and her team at Cision created a list of the Top 50 PR, Marketing, and Social Media podcasts. We were delighted that she included the On Brand podcast as well as several of our favorites. Thanks Cision!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about the industry leading\\xa0Social Brand Forum\\xa0and our other\\xa0trainings and workshops\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'