How The Onion Helps Brands Bring the Funny
b'\\u201cBrands often fall flat when trying to be an Onion or a Buzzfeed.\\u201d As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their own. What they should be doing is looking to experts like The Onion. As social media lead for Onion Labs,\\xa0Eric Munn\\xa0and his team help brands bring the funny while connecting and engaging with their audience.\\nAbout Eric Munn\\nEric Munn is Social Media Lead for Onion, Inc.\\u2019s creative services division, Onion Labs. Munn began his career at TrainSignal, where he grew the company\\u2019s social following organically by over 12K in less than a year. Shortly thereafter, Munn was recruited by Social@Ogilvy to help run social strategy for brands like CDW, Jim Beam, Pinnacle Vodka, and Braintree. In what one can only assume was a clerical error, Munn was contact by The Onion in 2014 to lead social strategy for Onion Labs and spends most of his days explaining how jokes work to brand managers.\\nMunn is a graduate of The University of Michigan and asks that all Ohio State alumni please vacate the premises.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nRecently Joe Morris gave a shout out to a recent Social Sound Bite. Thanks Joe!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum.\\xa0This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using\\xa0promo code ONBRAND\\xa0at\\xa0socialbrandforum.com.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'