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b'\\u201cToday brands need to surgically remove and filter insights.\\u201d How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends,\\xa0Tim Hayden\\xa0and\\xa0DJ Waldow. These two innovative marketers have joined forces as part of the team at Zignal Labs, a realtime digital story-tracking platform. I couldn\\u2019t wait to learn about the realtime branding possibilities, politics, and everything in between from\\xa0Tim and DJ.\\nAbout Tim Hayden and DJ Waldow\\nWith more than 20 years of marketing and business leadership experience, Tim Hayden has been a founder of new ventures such as NION Interactive, GamePlan, and 44Doors and a catalyst for innovative change within some of the world\\u2019s largest brands. Along with past guest Tom Webster, he\\u2019s the co-author of\\xa0The Mobile Commerce Revolution.\\nDJ Waldow is an alumnus of the University of Michigan, a knowledge craver, a sponge, and a lover of beer, coffee and people. He\\u2019s also a seasoned digital marketing pro with a career that\\u2019s taken him from Bronto to Blue Sky Factory to Marketo. With Jason Falls he\\u2019s also co-author of\\xa0The Rebel\\u2019s Guide to Email Marketing. DJ was also my co-host on my first podcasting venture, The Work Talk Show. Tim and DJ have recently joined forces to lead marketing and brand building at Zignal Labs, serving as VP of Marketing and Director of Marketing respectively.\\nZignal Labs\\xa0is a realtime, cross media story-tracking platform that enables brands to quickly spot trends, see relevant stories unfold, and take action. Brands who use the Zignal Labs platform include Bacardi, Citrix, and HP. Those interested in Zignal can learn first hand at the\\xa0Social Brand Forum\\xa0this October in Iowa City, Iowa, where Zignal joins us as a sponsor. Tim and DJ will be on hand to share real-time insights from the event.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our listeners \\u2026\\xa0Recently\\xa0Kogan Page Marketing\\xa0gave us a shout on Twitter about our recent episode focused on\\xa0luxury branding featuring JP Kuehlwein. Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about the industry leading\\xa0Social Brand Forum\\xa0and our other\\xa0trainings and workshops\\xa0now.\\n\\nSave $100 by using\\xa0promo code ONBRAND\\xa0when you register for the\\xa0Social Brand Forum.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'