How Music Grows Brands with Rebecca Jolly
b"Rebecca Jolly is co-author of the new book How Music\\xa0Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach music differently this week on the On Brand podcast.\\n\\nAbout Rebecca Jolly\\nRebecca Jolly is a global business consultant focused on innovative brand solutions across the music, publishing, and entertainment industries, utilizing the power of music to drive growth, connect with audiences, and as a vehicle for change and impact. She's worked for and with music entities including Beatport, Spotify, SFX Entertainment, Mixmag, and MassiveMusic in New York, London, and Amsterdam. Her brand work extends into some of the biggest global consumer brands including Microsoft, Budweiser, Samsung, Diageo, and New Balance.\\nRebecca's work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions, SXSW, and ADE, and has also been featured as a guest lecturer at NYU.\\n\\nEpisode Highlights\\nBrands and music should go together but \\u2026 Yeah. As Rebecca began, \\u201cMusic doesn\\u2019t fall as early as it should in brand strategy.\\u201d That\\u2019s why she\\u2019s set out to change how we think about this.\\nTwo great On Brand guests = one great book. Rebecca teamed up with our previous On Brand guest Joe Beliotti (known for his music work at Coca-Cola) in authoring the new book, How\\xa0Music Grows Brands. \\u201cWe wanted to create a field guide to address this issue and help brands.\\u201d\\n\\u201cMusic consumption has changed over the last 30 years,\\u201d Rebecca noted. \\u201cGen Z consumes music in a very different way. But music is a big passion point. If you can get this right it will pay off in dividends.\\u201d\\nWhat brand has made Rebecca smile recently?\\xa0Though Rebecca hates being put on the spot, she delivered with a smile-worthy UK brand\\u2014Minor Figures oat milk. Her most-consistent smiles from the brand come from their hilarious social media that includes everything from ducks in costume to ASMR.\\nTo learn more, go to howmusicbuildsbrands.com.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"