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After a brief holiday hiatus, the On Brand podcast is back for 2021! And we're kicking things off with an exciting new topic and guest. As we've discussed in various episodes through the years, leadership is critical in the development of standout brands. Already a challenging pursuit, leadership got a whole lot harder this past year. This week on the show, I was joined by David Burkus, author of the new book Leading from Anywhere.\xa0\nAbout David Burkus\nOne of the world\u2019s leading business thinkers, David Burkus\u2019 forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.\nHe is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world\u2019s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He\u2019s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.\nA former business school professor, Burkus holds a master\u2019s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.\nEpisode Highlights\nSo, what's David's new book Leading from Anywhere all about? Written in just six months, Leading from Anywhere looks at the characteristics of managing successful remote teams today.\n\xa0\u201cWe often talk about leaders and we think of the grandiose speeches, the charismatic presence, and those sorts of things. And none of that really matters when you're one little digital square in a Brady Bunch on Zoom. But there's still a lot that leaders do around culture that really matters.\u201d\n\xa0\u201cLeaders have to be deliberate about building culture.\u201d\xa0David walked us through what leaders need to remember to be successful today. \u201cIt's less of a tools thing and more about how we use them. Remember\u2014meetings sucked before this!\u201d\nWhat's one thing leaders need to watch in the year ahead? \u201cMany aren't thinking enough about the fact that a large percentage of the workforce won't want to come back in the same way that they were before.\u201d This issue alone raises several additional questions around salary, employee geography, benefits, and more.\nWhat brand has made David smile recently? David shared the story of Pela\u2014compostable phone cases made from sustainable materials.\nTo learn more, go to davidburkus.com.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0Apple Podcasts,\xa0Spotify,\xa0Google Play,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0Apple Podcasts\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices