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b'\\u201cEveryone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!\\u201d What\\u2019s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today\\u2019s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on this week\\u2019s episode of the On Brand podcast.\\nAbout Allen Gannett\\nAllen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. He has been on the \\u201c30 Under 30\\u201d lists for both Inc. and Forbes. He is a contributor for FastCompany.com and has an upcoming book The Creative Curve, on how anyone can achieve moments of creative genius, coming out in June 2018 from Currency, a division of Penguin Random House. He was also once a very pitiful runner-up on Wheel of Fortune.\\nEpisode Highlights\\nWait. What\\u2019s that about Wheel of Fortune?\\xa0Before we talked about marketing and creativity, I had to ask about Allen\\u2019s experience on Wheel of Fortune. \\u201cI was beaten by Joan from Alexandria. Never forget!\\u201d Despite hitting \\u2018bankrupt\\u2019 on the game twice, Allen found a path forward \\u2026\\n\\u201cMost marketers are right brained.\\u201d\\xa0With a background in Facebook performance marketing, Allen saw the opportunity to do something different with TrackMaven. \\u201cWe\\u2019ll be your left brain!\\u201d\\nOrganize differently.\\xa0With new channels, new features, and complex sales cycles, we have to rethink how we organize our teams around the work. \\u201cOne thing that\\u2019s working really well is structuring marketing teams around personas. Say your persona is moms. You have a social person, a digital person, and a content person for that persona. We\\u2019re also seeing people organizing around funnel stages.\\u201d\\nCreativity IS something you can nurture.\\xa0Creativity is key, now more than ever. And yet, we still fall prey to the same stereotypes. \\u201cI\\u2019m not creative enough \\u2026\\u201d Allen\\u2019s new book The Creative Curve is all about debunking this myth and illustrating that creativity is a developable skill.\\nWhat\\u2019s one quick creativity tip?\\xa0In his interviews and research from creatives from all walks of life, Allen learned that a common theme was consumption. Creatives consume huge amounts of content. However, it\\u2019s not just any content. It\\u2019s a \\u201chuge amount of content in your narrow field. The best wine makers are obsessed with wine.\\u201d\\nWhat brand has made Allen smile recently?\\xa0Allen couldn\\u2019t wait to answer this question \\u2014 Old Spice\\u2019s \\u201cHand Gym.\\u201d Embedded below for your enjoyment!\\nTo learn more,\\xa0go to\\xa0allen.xyz\\xa0and\\xa0thecreativecurve.com.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nSean Carpenter\\xa0gave us a shout on Twitter for our recent episode featuring\\xa0Dean Noble. Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'