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b'\\u201cAs an entrepreneur, it\\u2019s our job to make something that wasn\\u2019t there.\\u201d And that\\u2019s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.\\nEnjoy This Episode Now\\n\\nDownload Episode\\n\\n Subscribe via iTunes\\n\\nSubscribe via Stitcher\\n\\nAbout Scott Wolfe\\nA husband, dad, & entrepreneur in New Orleans, Scott founded Levelset to even the $1 trillion construction playing field and make payments easier, faster, and more predictable. Levelset is used by thousands of contractors and suppliers nationwide to make payments easier on billions in contract value each year. Scott is a licensed attorney who previously practiced construction law. Recognized by New Orleans City Business as an \\u201cInnovator of the Year\\u201d and part of their \\u201cLeadership in Law Hall of Fame,\\u201d Scott has been on the Silicon Bayou 100 list every year since 2014, is a winner of Idea Village & Jim Coulter\\u2019s IDEAPitch, is the ACG\\u2019s reigning Emerging Growth Company, and a Junior Achievement Rising Star.\\nEpisode Highlights\\n\\u201cI started to double-click on that problem and it just kept getting bigger.\\u201d\\xa0Scott\\u2019s journey was fascinating to listen to. Coming from a family of entrepreneurs and a lawyer by trade, Scott found himself struck by the challenges contractors and construction companies face. And that\\u2019s how Levelset was born.\\n\\u201cHelping people is visible when you walk in the front door.\\u201d\\xa0I pointed out to Scott that he mentioned\\xa0helping people\\xa0several times during our conversation. He confirmed that this is a big part of every aspect of their business\\u2014from an engraving about \\u201chelping customers get what their worth\\u201d to their customer-first core values.\\nScott posed two big questions that every brand should consider:\\xa0Is your brand authentic in what you say and what you do today? And, if you went out of business today, what problems would emerge in the market place?\\n\\u201cI can\\u2019t find the end of the well with how to create more content to help people.\\u201d\\xa0Scott shared the content marketing strategy that lies at the center of Levelset\\u2019s go-to-market strategy.\\nWhat brand has made Scott smile recently?\\xa0Scott shared a story about connecting with executives at LegalZoom. He also talked about how helpful LegalZoom and TurboTax were as examples in the founding and growth of Levelset.\\nTo learn more,\\xa0go to\\xa0levelset.com.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Stitcher,\\xa0Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'