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b"This week, we have something a little different for our podcast listeners. Recently, I was asked to do a reading of my new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small at Prairie Lights Bookstore in Iowa City. Prairie Lights is something of a literary institution \\u2014 both in the region and beyond. I was delighted to read from my book and answer a few questions. I thought I'd share the audio from the event\\xa0as a special live episode.\\xa0\\nNext week, we'll be back with a full-length brand builder interview. In the meantime, enjoy this week's special episode.\\nAbout\\xa0Nick Westergaard\\nLook at this! I'm a guest on my own podcast! If you don't already know ...\\xa0Nick Westergaard is Chief Brand Strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes \\u2014 from small businesses to Fortune 500 companies to the President\\u2019s Jobs Council. He\\u2019s also the author o fGet Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast. Nick lives with his family in Coralville, Iowa.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another? Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nSubscribe to the podcast \\u2013 You can subscribe to the show via iTunes, Stitcher, and RSS.\\n\\n\\nRate and review the show \\u2013 If you like what you\\u2019re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.\\n\\n\\nRemember \\u2013 On Brand is brought to you by my new book \\u2014 Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\\xa0Order now at Amazon and check out\\xa0GetScrappyBook.com\\xa0for special offers and extras.\\n\\n\\nAnd finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND\\xa0at socialbrandforum.com.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"