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b'\\u201cStory doesn\\u2019t start with a 40-page deck. It starts with a founder with a vision.\\u201d And yet, there are quite a few 40-page branding decks floating around out there. This week on the podcast I was joined by Ellen Utrecht, a branding, film, and storytelling expert and founder of creative agency MikeTeeVee for a conversation about how brand stories really start.\\nAbout Ellen Utrecht\\nEllen Utrecht is an all-round film professional with +25 years of experience in both commercials as well as feature films. She got her training at one of The Netherlands most iconic creative agencies, KesselsKramer, where she was instrumental in delivering impactful commercials for brands like Diesel, Ben (t-mobile), Bavaria beer, 55DSL, and Vitra amongst many others. Ellen has a long track record of innovation in film, pioneering new and groundbreaking production approaches for clients like Philips, Heineken, Lego, DSM, and Denham. Her Dutch training in conceptual storytelling and strong execution led to a successful worldwide career in Sydney, Los Angeles, and Toronto.\\nShe is the founder of MikeTeevee which recently successfully launched the Lego The Movie campaign and Midnight Pictures responsible for successful short and feature films such as Eclair, Meeting the Other Women and Bushwack. MikeTeevee was also responsible for the widely shared non-profit anti-gun campaign \\u201cVeterans for Gun reform.\\u201d\\nEpisode Highlights\\nYes, that Mike TeeVee.\\xa0Of course, my first question had to be if Ellen had named her shop after the character of the same name in Roald Dahl\\u2019s classic\\xa0Charlie and the Chocolate Factory.\\xa0Ellen confirmed this with the reminder that the character is addicted to screens and content. That\\u2019s certainly relevant to audiences today!\\nStory + brand.\\xa0We talk about storytelling a lot today but what does it really mean for brands? \\u201cStory doesn\\u2019t start with a 40-page deck. It starts with a founder with a vision. A brand that stands out in the world today has that one universal truth. That\\u2019s where the story lies.\\u201d\\nWhat happens if you lose the universal truth of your brand story?\\xa0\\u201cWe go back to the root when we create a brand narrative for clients. This usually comes in the form of a three- to four-minute film.\\u201d\\nWhat brand has made Ellen smile recently?\\xa0\\u201cSupreme. It\\u2019s this 20-year old brand that\\u2019s completely reinvented itself.\\u201d\\nTo learn more,\\xa0go to\\xa0miketeevee.com.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Stitcher,\\xa0Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'