Embracing Your Community Both Online and Off with Erica McGillivray
\u201cIt doesn\u2019t matter where you interact with us \u2014 you\u2019re part of our community.\u201d Being on the community team at SEO software giant Moz isn\u2019t just focusing on social media. As senior community manager, Erica McGillivray interacts with the brand\u2019s community both online and off.\xa0As you\u2019ll learn, Erica also has a formidable comic book collection.\xa0We talked about all of this and more on this week\u2019s On Brand podcast.\n\xa0\nAbout Erica McGillivray\nErica McGillivray spends a ridiculous amount of time being geeky, both professionally and personally. At Moz, she\u2019s the senior community manager, wrangling 500,000+ people and co-running their annual conference MozCon. Erica also is a founder of GeekGirlCon, is a published author, and has a comic book collection that\u2019s an earthquake hazard. Follow her at @emcgillivray.\nEpisode Highlights\nHow does community management work at Moz? Erica is a part of a six person team charged with the three aspects of community management at Moz \u2014 social media, onsite Q & A/forums, and live events including MozCon and MozTalks.\nA powerful benefit of hosting live events? \u201cPeople have created friendships with each other at our events.\u201d Being that convener of both value, support, and friendship is a powerful role for a brand to play.\nWhat about brand advocacy? \u201cWe actually have been lucky because we haven\u2019t had to do a lot of purposeful brand advocacy. We help our community, we answer questions, we host great events.\u201d All of this has helped Moz create a brand rich with advocates simply by being helpful and providing value.\nErica loves comic books. I love comic books. How can we make this episode about comic books \u2026\xa0We sure tried! Actually we had a very\xa0on brand\xa0 discussion on the state of comic books. While the blockbusters from Marvel and DC get a lot of attention they don\u2019t always connect the dots as effectively as they could on the related books. Erica gave us some great inside information on the role of distribution in the equation.\nWhat comic book would Erica recommend? \u201cThe Midnighter series. He\u2019s basically the gay Batman. And he kills people a lot more.\u201d Sounds awesome! Check it out now.\nWhat brand has made Erica\xa0smile recently?\xa0\u201cHerschel bags.\u201d Erica had a great customer service experience via Twitter when a borrowed bag broke. \u201cThey saved me from being the bad guy who broke the bag!\u201d\nTo learn more about Erica,\xa0you can follow her on Twitter, check out the Moz blog, and her comic book review site sliverofice.com.\nLearn more about your ad choices. Visit megaphone.fm/adchoices