Distrupting the Definition of Branding with Jason Baer
b'\\u201cI don\\u2019t particularly love the term \\u2014 branding.\\u201d This may come as a surprise when you consider the source.\\xa0Jason Baer\\xa0has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn\\u2019t any less important, we have to come up with a better definition. That\\u2019s what we set out to do on this episode of the On Brand podcast.\\nAbout Jason Baer\\nJason\\u2019s passion for partnering with clients in pursuit of bolder, more ambitious definitions of success led him to\\xa0SYPartners, where he joined in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help great leaders and their organizations realize their true potential.\\nHe began his career in a variety of roles at the D. E. Shaw Group, an overachieving global investment and technology development firm. He then spent several years as a Director and two-time winner of the Best Work award at Interbrand, the world\\u2019s largest brand consultancy, and most recently built and managed a thriving content strategy business at the simplicity and communications firm Siegel+Gale. Over this time Jason has led transformative engagements for some of the world\\u2019s leading organizations, including P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express.\\nAs We Wrap Up \\u2026\\nBefore we call it wrap, I want to flip the microphone around to our listeners. Recently,\\xa0Kate Connell\\xa0shared how much she enjoyed hearing Meghann and I \\u201cjam about Iowa brands\\u201d on our\\xa0January Brand Zeitgeist\\xa0show. Cheers Kate!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nAnd don\\u2019t forget\\xa0that this podcast is brought to you by our\\xa0Brand Driven Digital events series, learn more about\\xa0Twitter Brand Basics,\\xa0Digital Strategy Boot Camp, and the industry leading\\xa0Social Brand Forum\\xa0now.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'