Developing Brands with Purpose and Personality with Nathan Sinsabaugh
b'\\u201cMost brands don\\u2019t risk enough \\u2014 there\\u2019s too much jargon and too little personality.\\u201d As a designer, brand builder, and agency president,\\xa0Nathan Sinsabaugh\\xa0has spent his career bringing design thinking and innovation to applications outside of a traditional design context. Along the way, he\\u2019s worked to infuse B2B brands with more personality and purpose. I couldn\\u2019t wait to discuss all of this with Nathan on this week\\u2019s episode of the On Brand podcast.\\nAbout Nathan Sinsabaugh\\nAs President of\\xa0Studio Science\\u2014an Indianapolis based design and innovation consultancy\\u2014Nathan leads an amazing team of designers, developers, writers, and strategists that are helping enterprise-focused tech-companies design and build the new generation of digital business products and services.\\nCentral to Studio Science\\u2019s work are the beliefs that true insights only come from a genuine understanding of people, and that purposefully crafted brands have the power to unite teams, transform cultures, and produce truly meaningful outcomes.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nSpeaking of agencies \\u2026\\xa0Drew McLellan\\xa0of the Agency Management Institute just launched a great podcast \\u2014\\xa0Build a Better Agency. His first guests include Scott Monty, Jason Falls, and Peter Levitan. In addition to being an upcoming guest, I\\u2019ve also listened every episode and learned something each time. Check it out\\xa0here!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nLast but not least \\u2026\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'