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b"Abbey McGrew is the founder and creative director of Wayfarer Design Studio, where she helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. We discussed all of this and more this week on the show.\\n\\nAbout Abbey McGrew\\nAbbey McGrew is the founder and creative director of Wayfarer Design Studio. Known for her heart-led approach to design, Abbey helps thoughtful e-commerce founders to bring their brands to life through visual identity, packaging, and web design. She believes that great branding is more than skin deep and always finds a way to weave deeper meaning into every last detail of her work.\\n\\nEpisode Highlights\\nWhat's in a name? \\u201cThe name Wayfarer carries personal significance for both me and my clients,\\u201d Abbey shared. \\u201cTo me, it symbolizes a passion for exploring the world with my husband, which inspired me to establish the company in 2016. To my clients, it speaks to the experience of embarking on a journey without clear direction, as is often the case when starting a business.\\u201d\\nConnecting design to brand story. \\u201cThrough our design work, we aim to help our clients find clarity and envision their future, serving as guides on their entrepreneurial journey,\\u201d says Abbey.\\nWhat brand has made Abbey smile recently?\\xa0Having recently returned to the U.S., Abbey has been buying a lot of American products. One that stood out recently was Billie Razors. She tells the story behind the smile during the show.\\nTo learn more, check out the Wayfarer Design Studio website and connect on Instagram.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"