Cultivating a Creative Culture with Justin Dauer
b'\\u201cCulture internally seems like one of the most intuitive things to support. It\\u2019s a no brainer. And yet \\u2026\\u201d We miss it. Often. Thankfully there\\u2019s a new book to help us keep the connection between brand and culture top of mind \\u2014 Cultivating a Creative Culture. The author Justin Dauer is my guest on this week\\u2019s episode of the On Brand podcast.\\nAbout Justin Dauer\\nJustin Dauer is the author of Cultivating a Creative Culture. The belief behind his book is simple: a happy and well-supported employee is a fueled, charged, inspired creator. Quality of work is elevated, quality of life is strengthened, and the organization\\u2019s brand becomes organically championed by the very people it supports. Justin graduated from The School of the Art Institute of Chicago. With Josef M\\xfcller-Brockmann and user advocacy claiming equal parts of his creative heart, he\\u2019s crafted digital experiences for clients like Sony, Chase, SRAM, IBM, and the U.S. Department of Energy. Through bloodshot tunnel vision, he\\u2019s drawn from those career experiences across agency side, client side, design studio, and pure tech to foster healthy, dynamic, supportive creative cultures.\\nEpisode Highlights\\n\\u201cBrand and culture are synonymous.\\u201d\\xa0As Justin said, \\u201cSome of the best ideas come from people at all levels. Not just the product or marketing team.\\u201d This also send a strong message to the rest of the team that \\u201ceveryone\\u2019s ideas are valued.\\u201d\\n\\u201cSome brands put a muzzle on their people.\\u201d And when they do, they miss out on the enormous potential that can be leverage when employees organically champion the brand.\\nWho does a great job of this? Justin shared some of his favorite examples including Clear Left, Shopify, and Hubspot.\\nWhat brand has made Justin smile recently? A self-proclaimed denim elitist, Justin shared the Japanese denim brand Iron Heart for the powerful experiences he\\u2019s had as a customer.\\nTo learn more, connect with Justin on Twitter and Instagram, check out his website, and his new book Cultivating a Creative Culture.\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0Apple Podcasts,\\xa0Stitcher, Google Play,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0Apple Podcasts\\xa0and click that 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'