Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin
\u201cWord of mouth influences 50% of all purchases yet no one has a strategy for it.\u201d Ask any business what drives the most leads and sales and the answer is almost universally \u2014 word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored\xa0Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy!\nAbout Jay Baer & Daniel Lemin\nJay Baer is the founder of Convince & Convert, a strategy consultancy that helps the world's most interesting brands gain and keep more customers. He's a seventh-generation entrepreneur; has started five multimillion dollar companies; and is the author of six books including Youtility and Hug Your Haters. He is a keynote speaker and emcee, an angel investor, and an inductee in the Word of Mouth Marketing Association Hall of Fame and the National Speakers Association's CPAE Speaker Hall of Fame.\nDaniel Lemin is the cofounder of Selectivor, a food intelligence platform that helps people stay healthy through personalized eating. A former communications leader at Google, he is the author of the online reputation guide Manipurated. He has been featured by The New York Times, USA Today, CBS Radio, and Fox News, and speaks at conferences and events worldwide.\nEpisode Highlights\nWord of mouth matters. How much? I'm glad you asked. Jay and Daniel have created a helpful infographic that breaks this down. Check it out!\n\u201cA manual for giving your customers a story to tell.\u201d\xa0That's what Jay and Daniel set out to create with Talk Triggers. Where do you begin? \u201cLet's start with the worst way. Get everyone in a room and brainstorming. You need to document your customer journey. You need to include new, longtime, and lost customers.\u201d Jay went on to note that you have to look for the story in places people don't expect.\nFrom DoubleTree and their famous cookies to \u201cDr. Snip.\u201d\xa0Jay and Daniel shared several examples from business of all shapes and sizes across industry including a Seattle-based vasectomy surgeon who gives away a unique \u2014 and very talkable \u2014 gift to his patients.\nWhat the difference between an alpaca and a llama? What would you call a business designed to ship custom butter sculptures?\xa0You'll have to listen to the full show for the answers to these questions! However, Daniel did provide you with some teaser content in meme form!\nWhat brand has made Jay and Daniel smile recently?\xa0Daniel told us a story of a brand that made him smile by solving a negative word-of-mouth problem while Jay shared why the Tesla buying experience brought a smile to his face.\nTo learn more, go to the Talk Triggers website.\nAs We Wrap \u2026\nDid you hear something you liked on this episode or another?\xa0Do you have a question you\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\nOn Brand is sponsored by my new book\xa0Brand Now.\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\xa0Order now and get special digital extras.\xa0Learn more.\n\n\nSubscribe to the podcast\xa0\u2013 You can subscribe to the show via\xa0iTunes,\xa0Stitcher,\xa0TuneIn, and\xa0RSS.\n\n\nRate and review the show\xa0\u2013 If you like what you\u2019re hearing, head over to\xa0iTunes\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\n\n\nOK. How do you rate and review a podcast?\xa0Need a quick tutorial on leaving a rating/review in iTunes?\xa0Check this out.\n\nUntil next week, I\u2019ll see you on the Internet!\nLearn more about your ad choices. Visit megaphone.fm/adchoices