Creating Client Partnerships with Stacey Zimmerman
b"Stacey Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Stacey Zimmerman\\nStacey\\xa0Zimmerman serves as Managing Director at Big Spaceship, where she focuses on deepening client relationships, growing the agency at large, and leading the Account Management discipline. Her passion lies in helping client partners work collaboratively with their agency partners, underscoring how collaboration leads to the most impactful work. Nurturing diverse teams, Stacey helps provide education and opportunities to aspiring talent by teaching advertising at both East and West Coast universities for the past decade, serving as executive sponsor for one of Big Spaceship\\u2019s employee resource groups (ERGs), and serving as a MAIP mentor.\\nIn her five years at Big Spaceship, Stacey has grown the agency\\u2019s relationship with Starbucks from a project to AOR, expanding into the loyalty and partnerships space while also helping mount a multi-chaptered brand campaign. Recently, she helped launch Fast Twitch, a new energy drink from PepsiCo, with a holistic campaign and on-the-ground Super Bowl activation. Her experience also includes digital product work; for example, Stacey helped SiriusXM develop a brand new website that made for an entirely revamped experience both for customers and internal marketing teams. Current and past clients include Google, Hasbro, MasterClass, and NFL, among other brands.\\nPrior to Big Spaceship, Stacey worked at a variety of agencies within the Publicis Groupe network on integrated campaigns for brands including P&G, J&J, Veuve Clicquot, Sally Hansen, Visa, and Google. Stacey has also developed an expertise in the tech space, developing sites, apps, and digital campaigns for clients such as Mercedes-Benz and COTY.\\n\\nEpisode Highlights\\nBuilding successful partnerships with clients. \\u201cIt's a constant conversation,\\u201d Stacey notes. \\u201cYou also have to set up imperfection \\u2014 that we might change our mind along the way and that's okay.\\u201d\\n\\u201cI sometimes forget that you don't work here,\\u201d Stacey loves hearing this from clients. Again, this is indicative of the close partnerships she believes in building rather than account management.\\nWe need a better label ... Stacey notes that though she's a big believer in the account management discipline, it's a limiting label. She promises to keep us posted on what she and the team comes up with!\\nWhat brand has made Stacey smile recently?\\xa0Stacey began with a big shoutout to all of the amazing Barbie work before sharing the story of Orange and an AI-generated women's soccer ad.\\nTo learn more, check out the Big Spaceship website and connect with her on LinkedIn.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"