Creating a Media Frenzy Around Your Brand with Sarah Tourville
b"\\u201cThe reality is that many want to be innovative and disruptive and they\\u2019re just not.\\u201d Starting as a marketer at Motorola to founding Media Frenzy Global, Sarah Torville has spent her career helping disruptive brands tell their stories. We discussed all of this and more on this week's On Brand podcast.\\nAbout Sarah Tourville\\nSarah Tourville is the CEO and founder of Media Frenzy Global, a global PR and Marketing agency that builds brands for innovative and disruptive companies. Over the last 10 years Sarah has helped Fortune 500 brands build and generate distinctive brand messaging and meaningful media coverage for companies that are disrupting in their industry.\\nPrior to Media Frenzy Global Sarah led corporate communications for Motorola across Europe, Middle East & Africa and while Marketing Director at Worldspan, she launched the world's first online travel booking site - Expedia.\\nEpisode Highlights\\nWhat does it mean to have a Media Frenzy? Sarah shared a story about her work on the launch of Vlingo featuring an early influencer and media program. The combination of this \\u2018frenzy\\u2019 got the attention of the Wall Street Journal and the rest is history!\\n\\nWhat is you haven\\u2019t thought about VR/AR at all? Sarah has some advice here, too. \\u201cFirst of all, where are your people spending their time?\\u201d How can you augment this experience with VR/AR?\\nMessage first. Always. A self proclaimed \\u201clover of the written word,\\u201d Sarah also reminded listeners that no new form of media matters without the right message.\\nWhat brand has made Sarah smile recently? Sarah gave us two. First, she shared her personal story of what Toomy bags mean to her and why. She also reflected on Pepsi thanking Coke for their \\u201csouthern hospitality\\u201d as Pepsi sponsored this year\\u2019s Super Bowl in Coke\\u2019s hometown of Atlanta. Why don\\u2019t more brands thank each other?\\nTo learn more, go to mediafrenzyglobal.com and email Sarah directly.\\xa0\\nAs We Wrap \\u2026\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\nOn Brand is sponsored by my new book\\xa0Brand Now.\\xa0Discover the seven dynamics to help your brand stand out in our crowded, distracted world.\\xa0Order now and get special digital extras.\\xa0Learn more.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher,\\xa0TuneIn, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"