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b'Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a \\u201cdown-to-the-studs\\u201d second edition of the book\\u2014revised, expanded, and 10% funnier. We talk about all of this\\u2014including why she didn\\u2019t want to promise more than 10% funny\\u2014this week on the On Brand podcast.\\n\\nAbout Ann Handley\\nAnn Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the seven people shaping modern marketing. Ann is a digital marketing pioneer and the Chief Content Officer of MarketingProfs, the leading marketing training company with more than 600,000 subscribers.\\nShe is the Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Her books have been translated into 19 languages, including Turkish, Korean, Italian, Chinese, and Japanese.\\nA LinkedIn Influencer, she has more than 420,000 followers on Twitter and is consistently named one of the more influential marketers on social media. She has contributed commentary and bylines to Entrepreneur magazine, IBM\\u2019s Think Marketing, Inc. magazine, Mashable, Huffington Post, American Express, NPR, and the Wall Street Journal.\\nAnn lives in Boston, where she is Mom to creatures two- and four-legged. She is an E.B. White Superfan, a Cavalier King Charles Spaniel enthusiast, and a novice tap dancer. She escapes it all by retreating to her tiny-house office, which houses her vintage typewriter collection.\\n\\nEpisode Highlights\\n\\u201cMediocrity has always been there,\\u201d Ann began as I asked about her focus on helping marketers escape a world of content mediocrity. However, she was quick to note that she never wants to make people feel bad\\u2014especially about their writing.\\nWhat someone really means when they say \\u2018I\\u2019m terrible at writing.\\u2019 We have a lot of baggage with writing. \\u201cWhen someone says \\u2018I\\u2019m terrible at writing what they usually mean is \\u2018I\\u2019m terrible at grammar.\\u2019\\u201d But that\\u2019s just one piece of writing. And anyone can write. Or, perhaps a better way to say it is, everybody writes \\u2026\\n\\u201cA fun romp through writing.\\u201d Recently, the second edition of Ann\\u2019s bestseller Everybody Writes came out. New revised, and 10% funnier. Why just 10%? She explained that she didn\\u2019t want to overpromise on the funny.\\nThe sunroom of brand voice. This ambitious undertaking had her taking the book \\u201cdown to the studs\\u201d and rebuilding and in some cases removing sections. She also expanded the concept of brand voice into its own section. Think your brand isn\\u2019t cool enough for brand voice? Check out the Northeast Ohio Regional Sewer District (a favorite of Ann\\u2019s).\\nWhat brand has made Ann smile recently?\\xa0\\u201cCunk on Earth,\\u201d a hilarious new series on Netflix starring Diane Morgan. \\u201cIt made me laugh out loud and I don\\u2019t do that a lot.\\u201d\\nTo learn more, check out her\\xa0website and connect with her on LinkedIn.\\n\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'