Building Creative Teams with Patrick Holly
b"Patrick Holly has worked for agencies like R/GA and brands like Apple, Uber, and Harley Davidson, where he served as brand director. Currently, he's Upwork\\u2019s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work.\\xa0We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Patrick Holly\\nPatrick Holly is a multidisciplinary creative whose career has run the gamut from agencies like R/GA and AKQA, to brands like Apple and Uber, to building a content platform with Steph Curry. He currently serves as Upwork\\u2019s Executive Creative Director leading a team of writers, art directors, designers, and strategists who are changing the way the world thinks about work. Prior to joining Upwork, Patrick was the brand director at Harley Davidson, overseeing content, PR, social, and brand partnerships. When Patrick is not working, he spends most of his time on two wheels or watching Sex and the City reruns with his wife and dogs in Austin, Texas.\\nEpisode Highlights\\nWorking for a brand as \\u201ceffortlessly cool\\u201d as Harley Davidson. What was that like? \\u201cIt was stressful!\\u201d Patrick laughed, noting that the pandemic created challenges in connecting these rabid fans without motorcycle shows. \\u201cWe ended up holding a No Show on Instagram\\u2014an All-Show, No Go.\\u201d\\nRedefining how work works. In the wake of the pandemic, Upwork launched its latest brand campaign to address one of the biggest changes in how we work since the invention of the assembly line: the shift away from full-time, in-person work to hybrid workforce models that leverage remote talent. Patrick called this \\u201cHollywood model\\u201d while I joked that it's like building a heist team.\\n\\u201cA brand is only as strong as the team building it,\\u201d Patrick notes. \\u201cAs advertisers and marketers, our job is to stand out in a way that feels honest to the brand.\\u201d That's why the Upwork launch included a zombie musical to communicate that the old ways of work are dead. \\u201cWho better to tell you something's dead than a zombie?\\u201d\\nWhat brand has made Patrick smile recently? \\u201cI'm gonna share a local Austin brand\\u2014Tito's.\\u201d The vodka brand recently captured Patrick's attention with a campaign on why they weren't creating a seltzer as other spirit brands have. Sometimes you can stand out by zipping where others zag.\\nTo learn more, check out the Upwork website and connect with Patrick on LinkedIn.\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"