Building a More Purposeful Brand with Sandy Skees
b"Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn't diminish the importance and responsibility of this work. And it doesn't make the work any easier. We discussed all of this and more this week on the On Brand podcast.\\n\\nAbout Sandy Skees\\nSandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy, part of the Omnicom Group. With over three decades of expertise in management consulting and strategic communications, Sandy has worked with clients including Visa, Abercrombie & Fitch, eBay, and Panasonic, among many others. Recognized as PRWeek's Woman of Distinction 2023 and Most Purposeful Agency Pro 2021, Sandy holds a Board Director position at Sustainable Brands and is an advisor to The Diversity Center. Author of\\xa0Purposeful Brands, she is an experienced speaker on branding, messaging, and sustainability topics. She lives with her wife in Santa Cruz, California.\\n\\n\\ufeffLinks from the Show\\nCheck out Sandy's book, Purposeful Brands \\u2014 all about helping brands discover, develop, and implement their purpose and impact.\\nConnect with Sandy on her website and LinkedIn.\\nWhat brand has made Sandy smile recently? \\u201cEasy \\u2014 Spotify, for their Year in Review,\\u201d Sandy shared that she loves learning about herself and others from this one-of-a-kind brand touch point. Be sure to check out my interview with Spotify\\u2019s Jay Norman where we discussed the Year in Review.\\n\\xa0\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at \\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn,\\xa0iHeart,\\xa0YouTube, and\\xa0RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts\\xa0and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"