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b'\\u201cConsumers seek authenticity and they\\u2019re getting better at weeding out the greenwashing the brands that don\\u2019t have the people, story, and heritage behind them.\\u201d As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin\\u2019s work sits at the intersection between science and creativity. This week on the On Brand podcast, she joined us for a discussion on this innovative brand\\u2019s story, differentiation, communicating science, and more.\\nAbout Jenna Arkin\\nJenna Arkin, Vice President of Innovation at ECOS, uses her unique background in both chemistry and design to innovate safer, more effective formulations and compelling packaging designs for the ECOS product lines. She also leads the ECOS partnership with the U.S. EPA\\u2019s Safer Choice program, a third-party certification that helps consumers choose products made with safer chemical ingredients without sacrificing quality or performance. As the Vice President of Innovation, Jenna brings a novel combination of passionate scientist and creative professional to solve modern green chemistry problems and move the cleaning industry toward a more sustainable future.\\nEpisode Highlights\\nWhat led Jenna to the intersection of science and creativity?\\xa0\\u201cCuriosity! And\\xa0staying\\xa0curious. It\\u2019s never one thing,\\u201d Jenna shared.\\nA new digital home.\\xa0In the midst of the pandemic, while ECOS remained open, they reimagined their digital home at\\xa0ECOS.com. \\u201cEcos actually means home in Greek.\\u201d\\nHow does ECOS communicate science in a simple, effective way?\\xa0\\u201cIt\\u2019s one of my greatest passions. You have to give consumers enough information to make informed decisions,\\u201d Jenna noted. \\u201cI like to say, it\\u2019s not rocket science\\u2014it\\u2019s soap science.\\u201d\\nWhat brand has made Jenna smile recently?\\xa0Jenna pointed us to Ritual vitamins, particularly because of the experience she had once she got the product. \\u201cI think a lot about the first physical interaction.\\u201d\\nTo learn more about Jenna,\\xa0check out the\\xa0ECOS website\\u2014especially Jenna\\u2019s clean chemistry section!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'