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b'As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse\\u2019s Qualtrics-sponsored podcast Breakthrough Builders. We deconstructed empathy, experience, and how brands can be relentlessly relevant, this week on the On Brand podcast.\\nAbout Jesse Purewal\\nJesse Purewal is a builder, storyteller, and strategist who works with leaders to define their organization\\u2019s brand purpose, activate brands through modern marketing and drive brand-driven growth and impact through rigorous insight, unfiltered creativity, and experiential innovation. Over 12 years at global marketing firm Prophet, Jesse helped grow the organization from 70 to 450 employees and tripled the company\\u2019s revenue. It was also at Prophet that Jesse and his teams launched transformative brands like T-Mobile\\u2019s Uncarrier, Intel\\u2019s Amazing, The Cosmopolitan of Las Vegas, and Amazon\\u2019s Amazon Business.\\nToday, Jesse is the Global Head of Brand at Qualtrics, where he is defining the category of Experience Management and building a brand around breakthroughs at one of the most valuable SaaS companies in the world. He is also the host of the podcast Breakthrough Builders, a Qualtrics-sponsored show that invites people whose passions, perspectives, and instincts have impacted the world to share their stories. With curiosity at the forefront of every conversation, Jesse\\u2019s mission is to pave the way for inspiration that unfolds into execution.\\nEpisode Highlights\\nDefining experience management. We began our conversation on this topic. \\u201cIt\\u2019s really running your business from the outside in,\\u201d Jesse explains.\\nExperience can be vast. How can we get our arms around it? \\u201cYou have to take a deconstructionist approach\\u2014understanding each and every step of your customer\\u2019s journey.\\u201d Qualtrics helps brands employ empathy at scale.\\n\\u201cBeing a purpose-driven brand matters more than ever,\\u201d notes Jesse. \\u201cIt\\u2019s not about the latest discount or product release. Brands have to be relentlessly relevant. Jesse then shared two great examples of brands doing this\\u2014Etsy and Google\\u2019s new Pixel6.\\nWhat brand has made Jesse smile recently? Jesse pointed us to Intuit\\u2019s \\u201cYou Do Your Thing\\u201d campaign for TurboTax. He was quick to note that this is a multi-layered smile as it showcases the brand\\u2019s authenticity with both humor and empathy. However, it\\u2019s also very on-brand strategically.\\nTo learn more, visit Jesse\\u2019s website and check out the Breakthrough Builders podcast.\\nAs We Wrap \\u2026\\n\\n\\nListen and subscribe\\xa0at\\xa0Apple Podcasts,\\xa0Spotify,\\xa0Amazon/Audible,\\xa0Google Play,\\xa0Stitcher,\\xa0TuneIn, iHeart, YouTube, and RSS.\\n\\n\\nRate and review the show\\u2014If you like what you\\u2019re hearing, be sure to head over to\\xa0Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show.\\n\\n\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nOn Brand is a part of the\\xa0Marketing Podcast Network.\\n\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'