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b'\\u201cThere\\u2019s so much power in the spoken word.\\u201d Nancy Duarte would know. She\\u2019s the world\\u2019s leading expert on visual communication, ranked #1 on the World\\u2019s Top 30 Communication Professionals. She\\u2019s also this week\\u2019s guest on the On Brand podcast. As you can hear at the very beginning, we had a delightful conversation.\\n\\xa0About Nancy Duarte\\nNancy Duarte\\xa0is a communication expert who has been featured in\\xa0Fortune,\\xa0Forbes,\\xa0Fast Company,\\xa0Wired,\\xa0Wall Street Journal,\\xa0New York Times,\\xa0LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She\\u2019s written five best-selling books and four have won awards.\\nDuarte, Inc., is the largest design firm in Silicon Valley, as well as one of the top woman-owned businesses in the area. Nancy has won several awards for communications, entrepreneurship, and her success as a female executive. On the list of top 250 Women in Leadership, Duarte ranks #67 and on World\\u2019s Top 30 Communication Professionals for 2017, Duarte ranks #1 . She has been a speaker at conferences and a number of Fortune 500 companies, and counts many more among her firm\\u2019s clientele. Her TEDx talk has had over a million views. She speaks at business schools and has lectured at Stanford University several times.\\nEpisode Highlights\\n\\u201cSlides don\\u2019t facilitate creative thinking.\\u201d\\xa0Though the outputs of her work are very visual, Nancy is quite to point out that too often we jump too soon into digital tools like slides. We need to focus on story first.\\nTranscribing Steve Jobs.\\xa0For her latest book, Nancy spent three years transcribing all of Steve Jobs\\u2019s speeches. She learned many things, including that he often spent less time describing the current state (\\u201cwhat is\\u201d) and more time on the future state (\\u201cwhat could be\\u201d).\\nThe journey continues \\u2026\\xa0Nancy\\u2019s latest work\\xa0Illuminate\\xa0poses a simple question: \\u201cIf businesses are protagonists in stories, do they follow a plot or arc?\\u201d The answer? Of course they do \\u2014 with the support of tools like stories and ceremonies.\\nWhat\\u2019s Nancy\\u2019s #1 piece of advice for someone who wants to be a better speaker and presenter?\\xa0\\u201cUnderstand empathy. We immediately want to make it all about us.\\u201d\\nTo learn more,\\xa0go to\\xa0duarte.com.\\nAs We Wrap \\u2026\\nBefore we go, I want to flip the microphone around to our community \\u2026\\nRecently,\\xa0Mike Gerholdt\\xa0gave us a shout on Twitter for our episode featuring\\xa0Alan Alda.\\xa0Thanks for listening!\\nDid you hear something you liked on this episode or another?\\xa0Do you have a question you\\u2019d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.\\n\\n\\nSubscribe to the podcast\\xa0\\u2013 You can subscribe to the show via\\xa0iTunes,\\xa0Stitcher, and\\xa0RSS.\\n\\n\\nRate and review the show\\xa0\\u2013 If you like what you\\u2019re hearing, head over to\\xa0iTunes\\xa0and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.\\n\\n\\nOK. How do you rate and review a podcast?\\xa0Need a quick tutorial on leaving a rating/review in iTunes?\\xa0Check this out.\\n\\n\\nRemember \\u2013 On Brand is brought to you by my new book\\xa0\\u2014\\xa0Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.\\xa0Order now at\\xa0Amazon\\xa0and check out\\xa0GetScrappyBook.com\\xa0for special offers and extras.\\n\\nUntil next week, I\\u2019ll see you on the Internet!\\nLearn more about your ad choices. Visit megaphone.fm/adchoices'